Calculate Campaign ROI Online

Enter revenue and ad spend to calculate ROI, ROAS, and profit. Updates instantly as you type.

—Profit
—ROI
—ROAS

How to use

  1. Enter total campaign revenue.
  2. Enter total campaign cost (ad spend).
  3. See ROI, ROAS, and profit instantly.

Frequently asked questions

How do you calculate marketing ROI?

ROI = ((Revenue − Cost) ÷ Cost) × 100. ROAS = Revenue ÷ Cost.

What is a good marketing ROI?

5:1 ROAS is often strong for e-commerce. B2B may target lower short-term ROI.

What is the difference between ROI and ROAS?

ROI is profit as a % of cost. ROAS is revenue ÷ ad spend as a ratio.

Is my data sent to a server?

No. All calculations happen in your browser.

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