UTM Builder

Build UTM-tagged URLs for Google Analytics campaign tracking.

How to use

  1. Enter your destination URL and fill in the required fields: source, medium, and campaign name.
  2. Add optional fields (term, content) for more granular tracking in Google Analytics.
  3. Copy the generated UTM URL and use it in your ad, email, or social post.

Frequently asked questions

What are UTM parameters?

UTM tags appended to a URL that tell Google Analytics where traffic came from: source (google, newsletter), medium (cpc, email), campaign (spring-sale), term (paid keyword), content (A/B test variant).

Which UTM parameters are required?

utm_source, utm_medium, and utm_campaign are required. utm_term and utm_content are optional for deeper reporting.

Are UTM parameters case-sensitive?

Yes. Use lowercase and hyphens consistently: utm_source=google, utm_campaign=spring-sale. Inconsistent casing splits traffic in your reports.

Do UTM parameters affect SEO?

Google ignores them when crawling. Avoid sharing UTM links publicly on your own site — use them only in external campaigns.

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