← Blogby Marcell Almeida

How to calculate selling price from cost and markup

Enter cost and markup (or margin) — get selling price and profit per unit.

Markup and margin are not the same number. The Pricing Calculator converts between them and shows the price you need to hit your profit target.

Try it — cost, markup or margin

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How it works

  1. Unit cost — what you pay to produce or acquire the item.
  2. Markup or margin — choose mode and enter percentage.
  3. Selling price — read price and profit per unit.

Markup vs margin

50% markup on $10 cost = $15 price (33% margin). Margin is profit ÷ price; markup is profit ÷ cost.

Business margins

For overall business profitability, see the Profit Margin Calculator.

The How to calculate selling price from cost and markup is free, runs locally, and never sends your data to a server. More business calculators at maratool.com.